Marketing Effectiveness Consultant

by | Jun 17, 2019 | 0 comments

Salary – £40,000 – £50,000 + Car Allowance £5,460 + 10% Bonus

iRecruit Partners are currently working with a company based in Bracknell who are looking for a skilled Marketing Effectiveness Consultant to join a team of dedicated sales and marketing effectiveness consultants. The team’s core objective is to generate growth for blue chip organisations and retailers by making recommendations on marketing and sales strategy. This is achieved via insightful analysis of econometric models and other analytic solutions based on EPOS data.

The company’s goals have placed heavy emphasis upon the growth of the analytics business, resulting in the need to recruit in roles which will add value to the current product and service offering. You will work as part of a team of consultants and be responsible for scoping, project management, analysis/execution and account management for major clients. You will be involved in delivering a portfolio of different services that address sales drivers across the marketing mix.

MAIN RESPONSIBILITIES:

  • Developing analytics business by considering and proposing new approaches and ways of working and identifying opportunities within core client base
  • Strong client management and communication skills, being seen as knowledgeable of the analytics sector
  • Taking responsibility for own accounts and ensuring quality delivery of programs by self and near shore modelling team
  • To be responsible for scoping, managing and implementing analyses to address clients’ business issues
  • Analysis and presentation of project results, capable of preparing and delivering insightful, high value client presentations to sales and marketing teams leveraging the company’s suite of analytic solutions
  • Capable of becoming a subject matter expert in relation to the analytic solutions and their ability to answer client’s business issues
  • Working with the Senior solutions consultant to ensure that effective internal standard processes, training and processes are followed
  • Providing support and coaching with client servicing team on the company’s processes and methodologies, products and services

REQUIRED SKILLS AND EXPERIENCE:

  • Solid, relevant market research and FMCG industry experience
  • Strong analytical, enquiring, insightful and strategic thinking abilities, preferably with an understanding of marketing ROI and market mix principles
  • A proven track record of interpreting data, developing meaningful insights and providing value added recommendations with excellent communication/presentation and interpersonal skills
  • High understanding of FMCG industry and trends: client business and needs, market trends and other areas of the business, may be as subject matter expert in media Price/Promotion practices within FMCG or related industries
  • Candidates must have experience of working in data-insight consultancy roles, statistical background is desirable, but not essential
  • Strong planning and organisational skills, managing complex client requirements, multiple projects and local and offshore resources
  • Ability to make sound decisions and resolve problems in a high client-focused fashion
  • Decisive, able to cut through complexity to move things forward, able to manage uncertainty
  • A strong team player with the ability to promote and foster strong working relationships across a team and other departments
  • Self-motivated, accountable and committed
  • Articulate, persuasive with excellent communication skills
  • Demonstrable confidence, relates well to multiple levels of staff from a variety of disciplines
  • Recognize and proactively communicate potential issues, taking ownership for resolution and/or escalating as appropriate
  • An enthusiastic with a genuine passion for the client agenda

BENEFITS:

  • Long-term career development in a market-leading organisation
  • Competitive salary and impressive benefit package to match
  • Working in an international company with opportunities across the UK and globally
  • Bespoke training to suit your individual needs and development
  • Friendly working environment with regular social events planned by the internal social committee throughout the year

KEYWORDS: Marketing / FMCG / Analytics / Client Management / ROI / data

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